When setting up your new landing pages, it’s a good idea to start with the URLs. Using this newly acquired knowledge, we can set up landing pages for our Chicago and NYC stores as a priority, knowing that there is search demand for these particular locations. Let’s dive into the keywords a bit more and look at all the popular locations for dog walking services.įrom the above list, we can see that these are the most searched for areas for dog walking services: If we open Keywords Explorer, plug in “dog walking services,” and head to the Matching terms report, we can see Chicago is a key location without even looking at the keyword list. and you want to optimize it for the physical locations in New York City and Chicago. Let’s say you own a dog walking business in the U.S. But only if there is search demand for these pages and only if you have a physical location in those places.īut how can you work out what the search demand is? Simple-you can use Ahrefs’ Keywords Explorer.

If you have multiple physical locations, it’s a good idea to set up location-specific landing pages. The first thing I look at is the website’s structure. How to appear in the localized organic results Let’s take a look at how to optimize for these for multiple locations.

In Google, there are two primary ways to appear for geographic-based searches, either as part of the regular organic results or the map pack (also known as the local pack).

Seo rank tracker